Fund the Narrative to mitigate radicalism and promote Just society through social media

Unfortunately this project hasn't been funded on time!

Fund the Narrative to mitigate radicalism and promote Just society through social media

Campaign by
Perspective Plus

Pakistan, Lahore

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From the darkest alleys of terrorism and a blood bath of over 80,000 people,Pakistan has fought its battle against radicalism and terrorism to usher towards peace and prosperity.In the midst of these times the media suffered the most and thus has transformed in the past couple of decades.

Predominantly state-run until couple of decades ago, Pakistan’s broadcast media has transformed into a largely independent and proactive presence in Pakistani society. Complementing this is the already rich vernacular and English language print coverage that the country has possessed for years. Combined, the print and broadcast outlets have strengthened a significant element of Pakistan’s civil society as the media is now extremely vocal in covering international and national issues, heightening public awareness and critical understanding.

Perhaps most pertinent to understand from the U.S. perspective is the Pakistani media’s coverage of issues pertaining to extremism, the war in Afghanistan, and more broadly, the Pakistan-U.S. relationship. Often, there have been concerns raised by outside observers that Pakistani media outlets paint too negative a picture of the Pakistan-U.S. bilateral ties and that major Pakistani media outlets have not taken a strong enough stance against extremist outfits. What are the motivations and constraints which lead the Pakistani media to determine how they present issues? And what are the nuances and differences in messaging between broadcast and print, and vernacular and English language media?

Perspective Plus is a digital media platform which will address these impediments and constraints which devise newsroom agenda.Perspective Plus aspires to emerge as leading social media platform to generate and cover news independently.Perspective Plus focuses on telling stories which are true and compelling and connects with the masses in an emerging world where Narratives are shaped through the information on digital media and Pakistan lacks any authentic social media platform,despite a huge audience and user base.

Perspective Plus aspires to get funds to create video content and info graphics to cater to the large audience of youth via social media and intersect where personal stories are told at the intersection of economics,politics,society and art.

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Campaign by
Perspective Plus

Pakistan, Lahore

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