Writing doesn’t always come that naturally to everyone, so here are some tips to help you write a fundraising story that’s unique, engaging and inspiring for your supporters.
Everyone’s reasons for fundraising are different, and this is your chance to let the world know why your chosen charity matters so much to you. Whether you’ve personally benefited from the services that they provide, or feel strongly about the work they are doing for others, let everyone know! It might even motivate them to become a fundraiser too.
Why have you decided to fundraise?
What motivated you to start fundraising? Have you set yourself a personal challenge, like running a marathon? Did a someone inspire you? Maybe you have a connection to a certain charity and want to do something to pay them back for their support. Sharing your reasons might feel a little bit intimidating but the more you are able to tell people about why you’re fundraising, the more chance you have of inspiring they empathy – and their generosity!
Why did you choose your charity?
What does your chosen charity mean to you? What kind of work do they do, and why is it so important? Have they helped you or someone you know, or do you just wish an organisation like theirs had existed at some previous point in your life? Remember to include a link to their website so that your supporters can find out more about them too.
What are you doing to raise money?
This is the part where you get to show off your brilliant, selfless, physically demanding, or just plain crazy idea. Whether you’re taking part in your first Ironman triathlon, hosting a bake sale or forgoing birthday presents in favour of donations, don’t be afraid to shout about it. Tell everyone how much effort you’re putting in, or exactly what you’re sacrificing for your chosen cause.
How will the money you raise help the charity?
Encourage people to donate by telling them exactly how their money will help. You could get in touch with your charity directly and ask for a breakdown of what specific sums of money could mean to them. This is great way of showing people what kind of impact their donation will have.
Original Articles – https://help.justgiving.com/hc/en-us/articles/200669311-How-to-write-your-fundraising-story